.svg)
A barrierless airport forecourt designed for flow, not friction.
The forecourt is where the airport experience begins and ends. Get it wrong and you're managing congestion, complaints, and revenue shortfall. Get it right and it runs itself. London Southend chose to get it right from the start.
A new PUDO operation — built right from day one, without a single barrier or payment kiosk.
THE PROBLEM
Establishing a new PUDO operation means a fundamental design choice: barriers or no barriers. Barriers mean capital infrastructure, ongoing maintenance, and a chokepoint built into the forecourt before a single passenger arrives. Southend needed a model that could manage dwell time, charge dynamically, and recover revenue from non-payers without that overhead, and without six-figure infrastructure investment before go-live.
.png)
WHAT WE DID
Land deployed Gateway as Southend's PUDO platform. It was fully barrierless, ANPR-led, and live from day one with no physical infrastructure at entry or exit.
ANPR camera infrastructure across the forecourt — accurate plate reading in all conditions
Dwell-based dynamic pricing with configurable free periods and tariff rules
Re-entry and anti-looping logic to prevent short-stay abuse
Multi-channel payment prompting via SMS, app, and forecourt signage
Enforcement platform integration — non-payers passed automatically to an accredited partner who manages keeper lookup and PCN issuance
Real-time dwell analytics and revenue reporting for airport operations
THE IMPACT
Southend launched without a single barrier, kiosk, or enforcement warden. Gateway manages the operation end-to-end, from dwell tracking to payment prompting and revenue recovery, while the airport team runs the airport.
No capital infrastructure: launched without physical barriers — lower setup cost and a forecourt built for flow from day one
On-site overhead eliminated: no payment hardware to maintain, no staffing required for toll management
Automated revenue recovery: non-payers escalated to the enforcement partner with no manual intervention required
End-to-end transaction coverage: every dwell event captured, every charge calculated, every non-payer actioned automatically
WHY LAND
London Southend selected Land through competitive tender. Gateway was the only platform built for barrierless operation from the ground up, instead of being retrofitted onto a barrier-based architecture. That means the commercial model, enforcement integration, and customer journey are all designed around a frictionless forecourt. Not adapted to one.